Categorising female facial expressions

I think in my media products I will use both invitational and chocolate box. Even though invitational facial expressions are usually used on magazine which are trying to attract men, in my case, my target audience is female but other females who influence them have the same effect. Also chocolate box is the most popular facial expression to use as looks both classy and very simple. I think this choice will attract my target audience of young females very well as it will look eye catching, as well as their inspirations that look amazing on front covers.

Magazine survey results

These are the results which I have gathered from creating my magazine survey. I mainly tried to get people who are in the range of my target audience to fill it in so the results could give me more of an incite into what my audience expect and want to see within a high street fashion magazine. I also tried to keep my audience regional as my magazine will be regional and the results could have differed from people from different regions. My results showed me that most of my audience are students and would pay around £1 - £2 pound for a magazine, and they only sometimes buy them, which would benefit a magazine who releases monthly. My results also show that my audience prefer to read fashion and gossip magazines, and the model is the most important on the front of a magazine which I know now that I have to make sure that my model, clothing and hair are all really eye catching. My audience also said it was important to use celebrities within magazines, which means they like to influential icons to be included in fashion magazines so I will take note of this when choosing my models.

Fashion Genre

I have decided to base my fashion  products on high street fashion. As I think this style of fashion is most known about as the clothing is sold in most high street shops such as Topshop and River Island which are the most common fashion outlets at the moment. This will benefit my target audience as my target audience is the same as what these fashion stores aim to. This will then bring in the correct audience and more of them as I will feature clothing that they are interested in. As high street fashion now overlaps with other areas of fashion, this will mean I am able to use small amounts of different fashion styles which fit in with high street stores, such as 90's fashion, urban and grunge.

Competitors

Schedule for September and October

At the end of this month I have managed to complete a recee which helped me before I went to do a photo-shoot. I took a lot of photographs for my products and put them all onto my blog to store this information, and then I chose which ones to use so they were ready to edit. After I edited the photographs I made sure all of this was on my blog and everything else was updated.

At the end of this month I created another recee but this time to do with a photo-shoot that would be taking place outdoors on location. I updated my blog so it was up to date before I went on to take the photographs. I also checked the weather forecast in advance and it was forecast sunny so I arranged with my model the time and day to go to the location to take the photographs. After I uploaded all of this to my blog I decided to start planning to do an interview with my target audience to get more information around this area before creating my main tasks. This interview went well and it gave me a lot of information which was beneficial when creating my products and it over all helped a lot.

Location Scout

These are where i will be taking most of my photographs for my magazine. I will be using a studio a  lot as this emphasis's the fashion genre a lot more as the photographs can be made specifically to make the clothing stand out or any other part of the model which is trying to be shown. Also in the studio, photographs can be taken any time no matter what the weather is which is beneficial. However i will want to take some photographs down my local park as this will give the magazine a bit more of an interesting look. It will also mean i can use the clothing of my choice in an outside location where it fits in place. This will depend on the weather when taking these photographs as if it rains i won't be able to get my model to stand in mood, and also it would make the photographs look bad. I think that these location choices will fit in well with the genre of fashion. This is because using areas like parks, makes the mise en scene a lot more interesting and can bring more of a real look to the model and the clothing that they are wearing, as different clothes fit to different locations and outside situations. A studio is the most known place to shoot images for a fashion magazine, as the images always have high key lighting and white backgrounds. This ensures that the model gets full attention as the background is not distracting at all, which draws more attention to the model and their choice of clothing. High key lighting is essential when taking photographs for a fashion magazine, as they need to be bright and clear enough to see both the models makeup and clothing so they look appealing to the target audience. The target audience of young females are drawn to these kind of photographs as they have more than likely been edited and models being shot in the studio are usually fashion icons which my target audience looks up to for inspiration.

I considered other locations such as a beach but as I thought further into it I realised it wouldn't be a good location for my fashion shoot. This is because coastal areas are mostly always really windy, which would ruin the models look in the images. Also if I was using a tripod or any props, these could get blow over and not usable. Also as it is winter, the beach is usually dark, and miserable at this time of the year which would not make a great look to my magazine as I want high key photographs which stand out against the mise en scene. Over all I think I chose the locations wisely and they worked well for myself and the models and the results were really good.

Photographs

These are a group of photographs which have been taken over a period of time which I put together into the ones which I think are good enough to be used in my media products. I think these photographs will appeal to my target audience as the use of clothing is high-street, and the models are the age of the audience which I am trying to attract which helps when it comes to choosing which clothes and make up for them to wear in the photoshoot. These photographs will also keep the magazine regional as they are very original and the clothing differs from high street party wear to high street every day clothing, which means a wider range of audience will be interested. I also think that the outcome of these images are very strong.