Fashion Genre

I have decided to base my fashion  products on high street fashion. As I think this style of fashion is most known about as the clothing is sold in most high street shops such as Topshop and River Island which are the most common fashion outlets at the moment. This will benefit my target audience as my target audience is the same as what these fashion stores aim to. This will then bring in the correct audience and more of them as I will feature clothing that they are interested in. As high street fashion now overlaps with other areas of fashion, this will mean I am able to use small amounts of different fashion styles which fit in with high street stores, such as 90's fashion, urban and grunge.