Font ideas

Lithos Pro

Lucida Calligraphy

Orator Std

These are the three choices i had to chose from for the font of my masthead. I thought all of these fonts work well with the fashion genre as they are very simple but give off a sophisticated look. Overall i decided to go with the first font as i think iv never seen this kind of font used on a magazine before and i thought it would make mine more unique. 

Masthead ideas.

Overall I have decided to call my magazine 'Runway' as i think it works well with the fashion genre and also indicates to the audience straight away that the magazine is about fashion. As a runway is the highest know about thing in the fashion industry as this is the place where fashion designers from all over the world resort to, to share their work. Runway is also short and snappy which would mean it will be remembered by the audience as there is no other magazine in this area with this title or anything like it.

Recee - Studio

the ‘recce’

1.    Are there any potential hazards that could pose a health and safety risk where your photo shoot will take place (trailing cables/traffic/other objects )?

There could be training cables, from the studio lights and possibly could be a risk of tripping over them. Also there could be the risk of tripping over the bulky stands of the lights which will take up a lot of space. Another potential hazard could be the hot bulbs which are used for the very bright lights to light up the model and the background, even though these are covered, bulbs can sometimes pop which means there will be glass on the floor. 

2.    What will you do to ensure these risks are minimised?
I will make sure that the cables are neatly put to a side where they can't be tripped over. I will also warn the model for their safety about the bulky stands and hot bulbs, so both me and the model know about the risks and know to be very careful. 

3.    Will the time of day/weather affect the outcome of the photos? Have you allowed for this?
No as i will be in a studio.

4.    Have you considered the background to your photos, particularly if taken outside? How will you ensure you will get the background you want?
I will be using a simple all white background as i don't want the background to take attention from the clothing and the model. 

5.    Have you considered lighting? What about the ‘problems’ of natural lighting, either outside, or streaming through a window? Will you need to use a flash? Have you considered reflective objects that might spoil the effect?
The lighting will be artificial from the studio lights which will light up both the model and the background and will give a more professional look to the photographs. 

6.    Do you need permission to take photos in the place/venue you have in mind?
Yes I will need to book the photography studio so i know no one else will need to use it during the time me and model will be using it as this could be an inconvenience. 

7.    Do you need to book time in a room (eg the photography studio)?
Yes i need to book a time to my needs. 

8.    Are other people/crowds likely to be an issue for you? What have you done to ensure that it will not spoil the effect?
No they will not be as me and my model will be the only ones in the photography studio, as of the reason i needed to book it for myself. 

9.    Are you reliant on lifts/props/friends’ equipment/models? How have you planned that these things will come together at the appointed time? Plan B?
I will need models to take my photographs as they are the main subject and i have arranged time slots in which both me and the model have time to take the photographs. If something comes up that stops this from happening, i will have to rearrange the time slot of the studio which i had booked. 

10. Finally, have you thought of every eventuality…?
Yes i have thought of every outcome, both the bad and the good and i will be able to continue which ever it may be. 

Photoshoot planning document

Media Production

Photo shoot planning document

What emotional impact do you want your photography do have upon the reader? How?

 I want my audience to feel intrigued by the photographs which i will used, specially by the fashion and make up and this is what will be used to attract the audience. This will be done by taking a shoot of some models, using high street fashion garments, ones which the audience could then purchase them selves; this would then make it a lot more appealing towards them. 

What personnel do you need? Who are you going to photograph?

 I will photograph young females who wear high street fashion clothing and are interested in the fashion industry as this will give a better look than someone who isn't too bothered about how they look.

What props will you need?

 I will need clothing and make up.

How are you going to emphasise colour?

 I will connect the colours on the model, to the text that i will use for the text surrounding on the front cover. I will also use more feminine colours such as pinks, purples and reds. 

Have you briefed your personnel/models?

 yes i have informed them about the photo shoot. 

What lighting will you need? Any other equipment?

 I will be using high key studio lighting, to ensure that the model is very clear and the clothes stand out as much as possible.

Where will you shoot? Will you need a backdrop?

 I will be shooting in a photography studio, therefore the background will already be white and not taking attention away from the model.

Make-up? Costume?

Make up will be the models choice of how they would go out every day, and the costume will be the models high street clothing used to draw in an audience. 

Audience research video

This is a video i have created interviewing two young girls, who are my main target audience. I interviewed them to clarify, what they enjoy looking and seeing within a magazine which will help me a lot when it comes to creating mine; as i will know what to add to get more attention for my target audience.
I learnt more about target audiences and what this audiences likes to read and see in a magazine when they purchase one. This helped a lot with information that I need, for when i create my magazine.

Target Audience

This is an image made of who my target audience will be and what their main interests are. This is indicating the target audience are females, who enjoy clothes, shopping, fashion, and celebrities. This is the audience in which i am aiming my fashion products at and this will help when creating my products as I know what my target audience enjoy reading and looking at.

Story board interview

I created a drawn out story board of an interview on youtube. This will help with when it comes to creating my own interview to find out more about my target audience. This gave me information about using different shots and how to ask questions and how to approach the interviewee.