Lighting - The lighting on this billboard is quite bright, to emphasis the clothes and accessories used which are being advertised. There is still a lot of highlights and shadows, which make the image look strong and interesting. Also the light is pointing mainly at the two females rather than the small section which is showing the male model. The lighting makes the models features stand out, and makes the make up stand out against the clothes which are the main feature.
Colour - The colour on this billboard is quite simple as it has been kept in colour as this draws more attention to the clothing and the selection of colours used. On this billboard, the main colours used within the clothing are shades of brown, apart from the males blacks suit. As the colours all relate to each other it makes the billboard easy to look at and shows how well the chosen clothes go together.
Layout - The layout of this billboard is simple. As it is one main image taking up the full space, with a small amount of text covering a slight bit of the least important part of the image. As the text is not covering over the two female models which are advertising the clothing means that the models are still clearly visible and the one word doesn't take away the attention from the fashion aspect of the advertisement.
Font/text - The font is very simple and spaced out. It is big enough to be able to read from a distance but doesn't take the attention away from the fashion side of the advertisement. The text says 'GUCCI' which is the name of the brand of clothing which the billboard is advertising. As this brand is very well known, this is why it only needs one word to grab peoples attention and audiences already know quite a bit information about this fashion brand.
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