Magazine Update - Contact Page

This is m contact page on my website. I have kept the same colour theme and elegant look. I used the same shape around the title which I have on each page. I have also kept everything very central as I think it looks more professional and easier on the eye. I included the address of Runway Boutique and the phone number for people who want to get in touch that way. I also included a way to subscribe to Runway magazine at the bottom of the page. The customer will need to type in their name, email, phone number, and address, to then this sends to the company and notifies them that someone wants to subscribe, and then contacts them to get further details. I have kept it very easy to read with the black on white text and a big bold black box which the important information is in, stating how you can subscribe. I think this page is very strong as to what it is used for considering both the layout and content.

Website Update - Fashion Page

I have updated the Fashion Page on my website. I have added in 'The Best of Spring Fashion' section, including two photographs which were taken on location, which shows the spring setting. I also put text next to it, giving information explaining further into what the relevance of the section is. I added this in as I thought it would appeal to my target audience, and that it is something that they would like to read. I also added in 'Stooshe's North East Live Wardrobe', 'Jessie J shows figure off atWarwick Castle', and Little Mix's Leigh-Anne Rocks high waist mom jeans'. I think all of these headline state my genre of high street fashion, which will result in these sections really appealing to my target audience. All of these sections show celebrities wearing high street popular clothing, and because they are celebrities, it refers to Katz and Lazerfeld's theory of the Two Step Flow theory. This is because by using celebrities in magazines, means that the celebrities chosen need to be idolized by the chosen target audience, which in my case works very well. As my target audience are interested in both popular fashion and celebrities who wear that kind of clothing, which tells them that, that type of clothing is whats in at the minute. I also added in a short slide show of photographs of models wearing high street clothing. I also added in captions, pointing out the main point of why the specific image is there, for example, some are for the accessories and others are for the jacket the model is wearing. I think this is a good way to present different photographs, and keep the audience entertained with the fade effect.

Double Page Spread Update

                Before Changes









I have made slight changes to my chosen double page spread. I decided to choose this design over the other, as I thought that there was too much white space on the right hand page near the colorful photograph. I chose to use this one as there is no space and everything fits well together. The first change I made was changing the colour of the mast head, it was pink but it didn't blend in with anything else on either page, therefore I changed it to a pale yellow, which related to the models yellow dress behind the text in my article. I also moved the 'new year new me' text over to the left slightly as it looked too far pushed to the right hand side and the text also looked too stretched. I also added some small text at the bottom of the right hand page stating the issue number and the name of the magazine. I think these changes have made my double page spread a lot stronger, and it looks a lot more appealing to me and hopefully my target audience of young females.

Website Update - Home Page

I have added in two advertisements for competitions. The items which are to be won are things that will appeal to my target audience, such as popular events and music events. I also added in a panorama photograph of The Quayside, which points out the regional idea of my products. Also the events are in the regional area which the competitions refer to. I kept the fonts very simple and black, this makes them clear and readable on the white background. I also used images with the competitions to draw more attention, that what it would if it was just a paragraph of text informing the reader.
I also included images in a polaroid effect which I think stands out and looks different. I also used small sub titles in the larger white part at the bottom, which feature different options of fashion information, which my target audience would be interested in.

Website Homepage

This is my home page of my website so far. This website reflects from my magazine and includes elements from it. I have used a lot of photographs defining my genre of high street fashion, and these images will therefore appeal to my target audience of young females. The images at the top of the page enlarge when they are clicked on so the audience can get a better look at the model and their clothing. I also included a Facebook like bar and the same emblem logo from my magazine front cover.
At the bottom of the page I have used images focusing on both the fashion and makeup that the model is wearing. The text under these images is mostly chances to win different things to do with fashion such as winning a photo-shoot and winning a pair of sunglasses. This will appeal to my audience as these are things that young females interested in fashion would want.

Billboard draft

This is a draft of my billboard, which will be used to promote my other products. I kept the same font, which I have used in the magazine which gives my products its uniqueness. I also included the website address, as audiences will see the billboard then may want to find out more, which they will get that information on the website, which will then inform them that a magazine is also available. The black and white is very strong, and theres a lot of contrast in the image which is used. The location of the shot also makes the image a lot more interesting rather than it being on a plain white background.

Contents page draft

This is my draft version of my contents page. I kept with the colour scheme of shades of pink, to keep the feminine feel, which appeals to my target audience, of young females. I also used big clear text to show the titles of the pages, so they can clearly be read, along side the numbers of the pages in bold so they stand out. I also included the website address at the bottom of the page, to give the audience a chance to find out more about my products. I also think the image works well on this page as its to the far left, where the text just fits around the shape of the models pose to the right hand side.

Double page spread drafts

I have created two different layouts to my double page spread. It is an interview with a new fashion designer. The model is also features on the front page, showing that the main article is about them. Both of these double page spreads are strong, and are clear to read by all of my target audience. I think that the first one looks like it has a lot more writing on it, which may put the audience off, unlike the second option, where the text is all spread out and put on a different coloured background which makes it stand out even more. Also the coloured image used is a lot more clear on the second version as it isn't faded into the background like the first one.