This is the initial flat plan for my billboard. This will be quite a simple layout as this advertisement is more for visual advertisement rather than having to read text to find out information. Therefore by using one big image it will draw in more attention from my target audience.
The main colour of the billboard will be white and black, as the main image will be black and white, and a location shot which will make the billboard more interesting as it will just have one part of text on it. The small amount of text will be white, showing the magazine logo. By doing this, the text will stand out incredibly as the only other thing to grab attention will be the image of the model. I will locate the text in the centre of the space where the model isn't. I will experiment with using a black box with a low opacity along the middle of the image, which will make the white text stand out a lot more. I will also add smaller text in a shade of pink or white under the main title, stating the website address, and to go there for more information. The image used will be mainly about the clothing, and to make sure that the clothing will stand out, I will make sure that the model is not taken over by the background of the location choice. I would maybe consider making a small part of the image pink, which will link in with my other products as my main color scheme is shades of pink as it is feline and works with my target audience.
Magazine front cover, contents page and double page spread
This is my initial idea for the layout of my front cover. I have decided to include a range of conventions which i think will help a lot with appealing and attracting my target audience.
All of the cover lines will be in different shades of pink and black, to break up using mainly one colour. The cover lines will fit nicely around the main images and will all differ in size to make it look interesting. I will also keep to the same font as this will look more professional and make sure the font page doesn't look too busy or messy.
I will add the price of the magazine on clear display as the audience needs to be aware of this.
I am planning on making the masthead very large so it spreads across the full length of the top of the page. I will add a website address in small text in the bottom left corner, so readers know where to go to find more information or make a subscription. The pugs will be short and snappy so they are appealing and make readers want to carry on reader into the magazine. Also by using shades of pink, this straight away draws in my target audience of young females, as pink is seen to be a feminine colour. I will also have to take great care with how much information i put on the front cover, as i need enough to draw in audiences but too much will take the look from the main image and will make the page look messy and put audiences off reading it. The language I will use with be suitable for my audience, and will attract them to my magazine as it won't be formally wrote but I will use snappy words which relate a lot to fashion and gossip. For my model for the main image I will make her wear a brightly coloured dress which would fit in with the genre of high street fashion and I will also consider using accessories such as jewelry or sunglasses which I think will work well with my genre. The mise-en-scene will be very simple and I am most likely to use a photography studio to take this image as I want a white background which will work better when I add in cover lines to my page. I will use a canon camera, as they are very high quality and I need high quality so my magazine looks professional and like real media products. I will use the same camera for both studio photographs and location photographs. The camera will link up with the lights, which will be set to shoot high key, in the studio to make sure the model is bright and the background is white.
The masthead on this page will be in the same font as my title on my front cover as this will start off a good unique selling point for my products as this is what audiences will recognise. I will also add in a strong main image to carry on the fashion genre and to keep the audience interested as using too much text on a page puts readers off. I will use the layout of having two sections showing both the pages of the cover lines and features. I will put the numbers of each page in a pink circle at the end of each new title, and I will make sure they all perfectly line up to keep my page looking professional. I will use black low opacity boxes for each of my subheading, which I will then use pink text on top of stating 'Cover Lines' and 'Features' This will jump out straight away to my audience and the page easy to understand. I will make the font of the main body text very plain and simple, and use the colour black to make it stand out on the white background. I will make the body text fit around my chosen image, and make sure they are spaced out evenly. I will experiment with using more text under each page title to give a small bit of information about what will be seen on that specific page(s). If I go along with doing this, then I think this text will be pink, to keep the house style flowing and keeping all of my products linking together. I will use informal language on this page, as I need it to appeal to my target audience of teenaged females, which want to read text that seems exiting and making them want to read on. I will chose high street clothing for this image used on this page, to keep the theme of my main genre. I will have to position the model on her side, so it fits well within the page and how I want the layout to look with the text added. The mew-en-scene will be a simple white background as the photograph will be taken in a photography studio. I will use a high quality cannon camera to take my photographs, as this will link up with the lighting used in the studio. I will use high key lighting for this shoot as I need the model to stand out, and especially the clothing used. By using high key lighting this means that the background will be bright white, which will make it easier to place the image and over lay text.
This is my design for my double page spread. For the left hand page I plan to insert a large image, taking up the full page, strongly showing the fashion aspect. I will also add a masthead on the right hand page of the name of the main article, using the same font as the other pages, to keep the magazine flowing. On this page I will also add a pull quote over the top of the image on the left hand side to draw in the audiences attention straight away, as readers automatically look at the left page first. I will also include the name of the model, who done the photography, hair and makeup in the gutter, this will be very small but audiences may be interested in knowing this. The model in the image will also be the person whom the article is about, this will make more sense to the reader. I want to have a black and white portrait on the left hand side and a coloured image on the right hand side. I will make sure to lower the opacity a lot to make sure that the main body of text will still be readable. I have chosen to do this as my main pull quote will be 'Stop being black and white, add some colour to your life', and this is what the different images will show. I will create a box at the top of the left hand page which will be a very light pink, and I will put the title of my article 'NEW YEAR, NEW ME', in this box to make it stand out from the page. I will use simple clear fonts on this page as I want it to be readable and understandable for all readers. I will include an introduction of text which will spread across the full left page, and I will make this italics, to make it stand out and show that it is an introduction to what the following article will be able. My main body of text will be an interview with the model shown on the page about a famous fashion designer from the North East of england as this will keep my magazine regional. I will layout the text into three columns with the pull quote in the middle of the centre column. I will add in more italic text at the end of the interview to show that it is a concluding paragraph, and it will state a website to find more information on which will be pink to make it stand out and work with my theme. The clothing of my model will be high street clothing, and I will make sure that the clothing of the model is bright, as the models clothing line will be called 'bright and beautiful' The lighting will be high key to make the model bright and clear so audiences can see the clothing, hair and make up being used. I will take these photographs in the studio which will make the backgrounds white, which will work well. I will use a high quality cannon camera for this shoot to make sure my images are very strong, as this is my main page which will get my audience intrigued.
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I will use mainly the same few fonts on every page, to make it flow and make it look professional. The lighting of all the images in both the magazine and on the billboard will be high key, and the lighting is essential to light up the model and the clothing that they are wearing which is what will appeal to my target audience. The costume will be high street fashion garments, as this is the fashion genre my products are based around. Also these are the clothes which are best suited to my young female target audience who shop in high street shops on a daily basis. There wont be much mise en scene as most of my photographs will be taken in a studio, where the background will be purely white, to make the model and their clothing stand out a lot more, and make the images in my magazine pop. However I will do a shoot on location as I may use a few different photographs with interesting background, such as in a forest, with a lot of trees and nature in the background.
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