These are the choices of which masthead i am going to use for my media products. I decided to use both text and interpret silhouettes of fashion models posing.
The first masthead I created was quite simple. After I chose the name, I then chose a font to use and made sure both words were the same size. I then created a line which symbolises a runway, with silhouettes of three models showing different poses along it. I thought this would capture the genre of fashion well from a first glace.
The second masthead I created was a bit more complicated. I still used the same name and font/size. I then added in the runway line but much closer to 'WAY'. I then added in two silhouettes, one leaning aganist the 'W' and the other in a shape symbolising a 'Y'. This idea was a lot more creative but it doesnt look understandable and clear when an audience first looks at it. I also got my class mates' opinions on which masthead I should use, then I came to the finial decsion of using the first one.
The average age range for these magazines range from 14 up to 45 and the models used in these covers range from 20 up to 40 so they use models which the target audience can relate to. The models wear clothes which would appeal to an the specific audience and doesn't really appeal to a male audience because they are covered up where as if it was for a male audience the magazine would show women as sexual objects such as on the cover of FHM or ZOO, they sexually exploit the women on the cover as it's a different audience and they are aimed at a male audience. Men aged 16-35 are the target audience of these magazines and the models used on the cover are shown as sexual objects which appeal to the men reading as the way they are shown and the clothes they are wearing and the jewelry they wear too. Also for women on the front of magazines aimed at men, the women are shown in a younger, more sexual way than the models on the front of these magazines because men require different needs to 
