Wednesday 27 August 2014

Billboard

When it came to making decisions on how i would design my billboard advertisement, i researched some of them online. I think the best ones are the ones which involve one main image on a plain background with big bold text, stating the title or a catchy statement.  White backgrounds work the best when making billboards, as any other colour will stand out a lot which is very important. The models clothing is also a big part, the more unusual and eye catching the model looks, the more interest the billboard will get.
Bright colours are also essential when creating advertisements that need to be seen. The bolder and brighter the colours, the more it will be noticed. Also by using short punchy text draws in attention as it gets straight to the point. Rhetorical questions also work very well on billboards as they make the viewers question themselves and possibly motivate them into buying the magazine that is being advertised.
Billboards also need to be located in the perfect area. Preferably an area where thousands of people walk or drive past every day, and in a position where you have no choice but to see it.
I would also consider adding smaller text, showing the title of the magazine if i haven't already or the website address, so viewers know where to find more information; as you don't want to mess up the billboard with a lot of information.
The element of fashion needs to be shown very strongly also, to get across that the billboard is about a fashion related product, this also means you don't need extra text to explain the advert.
After looking into billboard advertisements, i think i will design mine with one big image on a white background, with a simple quote or the title of my magazine, as i think is the best way to get attention from the public.




Sunday 24 August 2014

Fashion website inspiration

I have chosen to mainly look at 'VOGUE' magazines website. I chose this because it is the most popular and known about magazine all across the globe. When ever the name is mention everyone knows what it is and what it is about.
I like the clean layout of this website as its very easy and understandable to use. Everything is spaced out and put in very simple, bold font. I took interest in this website as i was thinking about using this layout for my website. As i mainly like the idea of a big bold title, with big images underneath, explaining the rest of the website and how to get around it. 
Because the website has a very clear layout, this draws in attention from both everyday computer users, to even people who don't use this software as much. This is simply because the website explains everything very well, and all the buttons that indicate different web pages are clearly shown down the side of the page, in clear text. Also by doing black on white makes everything on the web pages stand out a lot more, and also makes everything seem well organised and doesn't scare away users. I like how the home page also has an option to search for anything you wanted to see straight away. This makes it a lot easier for people who know what they are looking for instead of having to go through numerous amount of webpages. 









I also decided that i was going to insert a page titled 'magazine' to include ways to subscribe to my magazine or view recent front covers and models that have been used. Vogue also use this idea, by dating all their front covers from each months magazine. This can be used for people to look online to what will be in the copy of the magazine that they haven't yet purchased from the shop. This webpage has also continued the clean look with the font throughout the page staying the same. All images of each magazine cover are also neatly organized in rows of 3 so it is very easy to the eye to look at. All dates of each front cover is also clearly stated underneath each. 





Another inspirational fashion website is ELLEUK.COM. This website is created with the Elle fashion magazine which is very popular. This website has a wide range of options on their navigation bar. This ensures the visitors to the website have a choice of what area of fashion they want to look at wether that is catwalk or street style. This website also opens up with a billboard style advertisement at the top of the page, which stands out against the rest of the website as it's very big. I like how this website gives the user the option to search the website for whatever they are looking for instead of them trying to find it through clicking different options. Elle website also has a very simple theme and layout. This is beneficial as it doesn't scare off non-internet users. This also means that the website never looks messy and it's always organized and easy to navigate. 





When I selected the fashion option, a drop down box appeared showing more options, but i selected 'all fashion'. The fashion page includes different boxes of different fashion related stories These are able to be clicked on to find out more instead of taking up most of the page on one story. I think this is a good way to present loads of different options to read about. Also the features of well known fashion artists such as Victoria beckham and Kayne and Kim's child.
  When creating my fashion age for my website, i will try to keep the theme simple like this one as i think its really effective to show all the elements of fashion and the magazine.




Saturday 23 August 2014

Fashion magazine inspiration

When I was researching different brands of fashion genre magazines, I came across the magazine called 'Fashion'. The main thing that caught my eye was the fact that the colour of the clothing the model is wearing, corresponds with the colour of the main pugs and masthead on the front page. I thought this made the magazine very easy to the eye and it stands out a lot as it doesn't look messy, it looks very sophisticated and organisationed. This draws attention from audiences as readers don't want magazines which front covers dont instantly jump out and make them want to buy the magazine.
The image is also clearly forced towards fashion and makeup, as the models are also all well known because of their fashion and are inspire young people who read magazines and watch these famous females.
On this magazine the pugs and pull quotes work very effectively by using different sized text and occasionally different fonts. By using the same font through most of the magazine creates a unique and organised look to the viewers.
All pugs are about mainly fashion, and the bigger the text the more important and are more likely to be interesting towards the audiences. I think colour plays a big part when it comes to designing a magazine front cover. This gives the magazine its unique look which will be known by audiences globally. The colours used can also be used to symbolise different events/things, eg: red - love.
Overall I like the understandable and organised look this magazines front cover gives off at the first look.